Behavior Genius: Providing Groundbreaking Behavior Therapy Services to Families in Southern California and Beyond
Behavior therapy has long been recognized as a crucial intervention for individuals with special needs, and one entrepreneur is making waves in the field with her innovative company, Behavior Genius. Founded by Portia James, Behavior Genius offers Behavior Therapy services to children and adults with special needs in Southern California, with plans to expand to Dallas, Texas in the near future.
Portia James, the Founder and CEO of Behavior Genius, brings a wealth of experience to the company, having been in the field of Applied Behavior Analysis since 2006. Her commitment to serving families in need is evident in the company’s mission to provide top-notch services to those requiring ABA therapy.
The target audience for Behavior Genius is clear – families of children receiving or in need of ABA services in Southern California and Dallas Fort Worth areas. Portia emphasizes the importance of diversity within the team, ensuring that the company is well-equipped to cater to the needs of minority and historically marginalized families.
Behavior Genius has experienced rapid growth since its inception in 2016, offering behavior consultation services to adult residential homes before pivoting to in-home and center-based services for children with Autism in response to the COVID-19 pandemic. The company has served over 250 families and remains dedicated to investing in minority and woman-owned businesses.
Looking ahead, Portia envisions Behavior Genius expanding its reach to at least three states outside of California in the next five years. With an impressive 98% client retention rate and a staff demographic that mirrors the communities they serve, Behavior Genius is well-positioned for success in the coming years.
In Portia’s own words, success in entrepreneurship is defined by a person’s ability to remain brave enough to pursue their vision unapologetically. This fearlessness and adaptability have been key to Behavior Genius’s success, leading to accreditations by the Behavioral Health Center of Excellence (BHCOE) and certification as a Great Place to Work.
Exciting news on the horizon includes the launch of Behavior Genius in Dallas, Texas, and a partnership with The Compassion Project to provide resources to families in historically marginalized communities. This commitment to serving all members of society sets Behavior Genius apart in the healthcare sector.
As Portia James and Behavior Genius continue to make a positive impact on the lives of individuals with special needs, their dedication to diversity, inclusivity, and excellence remains unwavering. With a clear vision for the future and a track record of success, Behavior Genius is poised to lead the way in behavior therapy services across multiple states, fulfilling their mission one family at a time.
